Whatever your goal; market engagement, extended reach, advocacy, customer acquisition or reputation management, an effective presence in the social space has become an essential requirement.
This course will give you the tools you need to craft a social media strategy that is effective, measurable, accountable, and contributes towards your long-term business objectives.
Our social Strategic Social Media blended course will take you around 16 hours to complete the online session after which you can enrol onto a 1 day workshop to explore the subject further. This workshop will review the key learning outcomes and your responses to the exercises presented in the online part of the course.
You also receive a helpful e-book “Understanding Strategic Social Media” and worksheets and tools to help you develop your own strategy
This course will introduce you to:
• Building a strong business case for social media
• Building a sustainable social media strategy
• The importance of “content”
• Choosing your Channels
• Building a social media plan
• Measuring the impact of your strategy and measuring ROI
This course is ideal for the leadership and senior managers of micro and small high growth businesses who want to understand how social media can support their marketing and customer communications strategies.
To register your interest or to find out more please call on 01793 843128. Discounts available for multiple bookings.