Strategic Social Media


A course for those wanting to introduce social media into their organisation. This course focuses on the strategic use of social media within a business.



Course overview:

Whatever your goal; market engagement, extended reach, advocacy, customer acquisition or reputation management, an effective presence in the social space has become an essential requirement.

This course will give you the tools you need to craft a social media strategy that is effective, measurable, accountable, and contributes towards your long-term business objectives.

Our social Strategic Social Media blended course will take you around 16 hours to complete the online session after which you can enrol onto a 1 day workshop to explore the subject further. This workshop will review the key learning outcomes and your responses to the exercises presented in the online part of the course.

You also receive a helpful e-book “Understanding Strategic Social Media” and worksheets and tools to help you develop your own strategy

The course is delivered online and through a one day workshop. You will also be enrolled onto Green Labyrinth Online where you can download all course material and templates used in the course.

You will also receive the course booklet detailing all of the information contained in the course.


1 day

Course fee:


Course contents:

You will learn:

  • The a strong business case for social media
  • Selecting the right platform for your organisation
  • The concept of “social proof”
  • Building a sustainable social media strategy
  • The importance of content
  • Choosing your ideal social media channels
  • Building your social media marketing plan
  • Measuring the impact of your strategy and measuring ROI

Registration for this Course:

To register for this course or enquire about potential funding opportunities please call 01793 236245 or email

Please ensure you read and understand our Terms and Conditions –

Many of our courses qualify for either full funding or part funding through AEB, Advanced Learner Loans or for apprenticeships through our Levy and Non Levy provision.

For funding options please enquiry about this course using the button above and speak to one of our team. Please note some qualifications and short CPD courses do not qualify for funding.

Please ensure you read and understand our Terms and Conditions