Creating Images for Business – Online Course

£100.00

Images do say more than words, in fact, they get more engagement across social media channels and on your website than text does.  This extensive course teaches you ways to capture, create and edit photos and vector images. You will learn how images can be used for marketing and promotion via social media channels, email and on your website.

Description

Images do say more than words, in fact, they get more engagement across social media channels and on your website than text does.  This extensive course teaches you ways to capture, create and edit photos and vector images. You will learn how images can be used for marketing and promotion via social media channels, email and on your website.

Objectives

By the end of this course you will be able to create images suitable for use in websites and social media. You will understand file formats and image resolutions, how to capture photographs and how to legitimately use other people’s images. You will also be introduced to sources of free to use images.

Object 1

• Why we like images

• How we are influenced by images

• Consider the purpose of images

• Examples of how images are used for marketing

Object 2

• Camera and mobile phone photography

• Tablet and iPad photography

• Capturing people

• Photography tips

• Social media profile images

Object 3

• Rasters and vectors

• Images for print and for web

• Infographics

• Social media headers/covers and backgrounds

• Animated images

• Avatars

• Line art, word clouds and collages

• Images with text overlay

• Screenshots

Object 4

• Whether to use clipart or not

The legal use of images and licences

• Google images

• Stock images

• WikiMedia Commons

• Xpert Attribution

Object 5

• File types and image compression

• Why compression is needed and what happens during compression

• Image editing – Inkscape, Gimp and Photoscape

• Online image editors

• Online tutorials for Photoshop

Object 6

• Sharing images

• Flickr, Tumblr and Instagram

• Facebook and Pinterest

• Google Photos

• WordPress Image Galleries

Object 7

• ALT text

• Issues people experience with images

Many of our courses qualify for either full funding or part funding through AEB, 19+ Advanced Learner Loans or for Apprenticeships through our Levy and Non Levy provision.

For funding options please enquiry about this course using the button above and speak to one of our team. Please note some qualifications and short CPD courses do not qualify for funding.

Please ensure you read and understand our Terms and Conditions -https://greenlabyrinth.co.uk/about-us/terms-and-conditions/