The Introduction to Search Engine Optimisation online course will help you to identify relevant keywords and structure your website and content to present these in the best way.
Learn about website design for SEO and how to go about building links to your web content to boost your search engine rankings. It is easy to harm to your search engine rankings if you go about things the wrong way so start by learning the fundamentals of good search engine practice with this CPD accredited course.
This course gives you practical, step by step tips that you can see working in reality. You can see the impact that the correct use of keywords, images and structure have on websites, blog posts, social media profiles and videos. The course will ensure you understand the difference in the keywords you may need to use for your Social Media content so that you target your audience effectively and listen to what they are saying.
You will cover the following learning objects:
Learning Object 1 – What is SEO and why is it important? Looking at different search engines and some high level steps to optimise your website.
Learning Object 2 – Selecting the right keywords and how to use these for SEO.
Learning Object 3 – An introduction to link building and best practice SEO.
Many of our courses qualify for either full funding or part funding through AEB, 19+ Advanced Learner Loans or for Apprenticeships through our Levy and Non Levy provision.
For funding options please enquiry about this course using the button above and speak to one of our team. Please note some qualifications and short CPD courses do not qualify for funding.
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