This comprehensive step by step course covers everything you need to know to build new relationships and win new business on LinkedIn. It is written in plain, easy to understand English and is broken down into manageable learning objects:
Learning Object 1 – What is LinkedIn and the history behind it. Looking at the audience on LinkedIn and the type of marketing approach to take.
Learning Object 2 – Joining linked in and creating an optimised profile.
Learning Object 3 – Finding and engaging with contacts on LinkedIn, using LinkedIn for research purposes, using groups and pages.
Learning Object 4 – Company profiles and pages, LinkedIn advertising, measuring success and best practice.